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陶建幸的多元化扩张之路,冷暖自知 昔日春兰空调霸主咋了?

体球网   ZUOWEIGELIDIANQIDEHEXINRENWU,DONGMINGZHUZAILIANGHUIQIJIANCHENGWEILEMEITIDEJIAODIAN,XIANGBIZHIXIA,TONGYANGCANJIALIANGHUI,CENGJINGBEIGELISHIWEI“OUXIANG”,ZAOZAI1997NIANJIUKAISHIDUOYUANHUAZHILU,JINJUNDONGLIDIANCHIDENGLINGYUDECHUNLANJITUANZHANGMENRENTAOJIANXING,QUEXIANYOURENGUANZHU。

BUGUO,TAOJIANXINGHETADECHUNLANJITUAN,QUESHIZHONGGUOQIYEFAZHANLANGCHAOZHONGBUKEHUSHIDEZHONGYAOANLI,CONGSHICHANGZHANYOULVGAODA30%DEKONGDIAOBAZHU,DAONIANYINGYESHOURUJINSHENGYIYUANZUOYOU,SHENGJIERSHUAIBEIHOUDEGUSHI,LINGRENXIXU。

   XIRICHUNLAN:KONGDIAOBAZHU、GELIOUXIANG

体球网   SHIJIANHUIDAOERSHIERNIANQIAN。

  NEISHIDEZHONGGUO,MEIDEHAIWEI“YIWANDIZHIYIDUDIAN”,GELIYEMEIYOU“ZHANGWOHEXINKEJI”。

   NEISHIHOU,LVXIANCHENGBAZHONGGUOKONGDIAOSHICHANGDE,JIAOZUOCHUNLAN。

   1985NIANDECHUNLAN,JIAOZUO“TAIZHOULENGQICHANG”,SHIYIGEBINLINPOCHANDEGUOYOUXIAOQIYE;1989NIAN,CENGSHIYIMINGPUTONGJISHUYUANDETAOJIANXINGLINWEISHOUMINGDANRENCHANGZHANG,CINIANJINIUKUIWEIYING;1989NIAN,JIANGSUCHUNLANZHILENGSHEBEIYOUXIANGONGSICHENGLI,TAOJIANXINGRENDONGSHIZHANGJIANZONGJINGLI,LIANGNIANHOU,CHUNLANJITUANKAISHIJIANSHEDANGSHIGUONEIZUIDADEKONGDIAOSHENGCHANJIDI。

体球网   YINGGAISHUO,TAOJIANXINGDEXIUJUESHIMINRUIDE,DANGSHIDEZHONGGUO,YIFANGMIAN,KONGDIAOSHICHANGXUQIUKAISHICHUXIANBINGXUNSUCHENGZHANG;LINGYIFANGMIAN,WAIZIKONGDIAOQIYESHANGWEIJINRUWOGUO,BENTUQIYETONGYANGQUZHIKESHU。

体球网   ERZHUAZHULEJIYUDECHUNLANYEHUODELEFENGHOUDEHUIBAO,1994NIAN,CHUNLANKONGDIAOYEWUSHIXIANXIAOSHOUE53YIYUANRENMINBI,SHIXIANJINGLIRUN6YIYUANRENMINBI,BINGQIE1994NIAN4YUE25RI,YOUCHUNLANZHILENGSHEBEI、CHUNLANTEZHONGKONGDIAO、CHUNLANXIAOSHOUSANJIAGONGSIGONGTONGCHUZICHENGLIDECHUNLANGUFENCHENGGONGDENGLUERJISHICHANG,GUPIAODAIMA:600854.SZ。XIANGBIZHIXIA,TONGNIAN,GELIKONGDIAODEXIAOSHOUEJINWEI6YIYUAN。

   IPO之后,春兰空调继续高歌猛进,1995年,被国家统计局授予“中国空调之王”称号,西宁家电维修体球网称2003年,春兰空调产销量突破3000万台;2004年,春兰空调市场保有率继续第一;而陶建幸本人,也在2002年当选“十大经济年度人物”。

    BISHIDECHUNLANGUFEN,YIDUCHENGWEILINGZHANGGUSHIDE“SANJIAMACHE”ZHIYI,JU《ZHONGGUOJINGJIHEXINXIHUA》ZAZHIBAODAO,GELIDIANQICHUANGSHIRENZHUJIANGHONGCENGGONGKAIBIAOSHI:“DANGSHICHUNLANKONGDIAOZAIGUONEISHICHANGRURIZHONGTIAN,SUOYIZUOWEICHUNLANDEFENSI,GELIYIZHIZAIMOFANGCHUNLAN。”

    DEQUE,GELIDECHENGZHANGYUCHUNLANYOUZHEHENDUOXIANGSIZHICHU,LIRUDUIJISHUDE“PIANZHI”,“KEJIXINGQI,ZOUXIANGSHIJIE”SHICHUNLANDEYUANJING,ER“ZHANGWOHEXINKEJI”DEGELI,YEZAOYISHENRURENXIN。

    ERCHULEJISHUWAI,DANGSHIDECHUNLANYUJINTIANDEGELIYIYANG,HAIDUI“DUOYUANHUA”CHONGMANLEXINGQU。

   ZHUANXINGKUOZHANG:CHUZHANGAOJIENANDIZAOHUANONGREN

体球网    CHUNLANDEDUOYUANHUAZHILUSHIYU1994NIAN。

    1994NIAN,CHUNLANGUFENZHENGSHIZAISHANGHAIZHENGQUANJIAOYISUOSHANGSHI,ZIBENYUNZUONENGLIHUODEJIDATISHENG,TONGNIAN,CHUNLANGUFENBIANYUCHUNLANJITUANYIQISHAJINLEMOTUOCHELINGYU,TUICHULE“CHUNLANHU”、“CHUNLANBAO”LIANGGEXILIECHANPIN,BINGQIEZAI1997NIANSHANGBANNIANJIUSHIXIANLE6WANTAIDEXIAOLIANG,XIAOSHOUSHOURUJIN10GEYIDEJINGLICHENGJI。

    初尝甜头的陶建幸随即加速了攻城略地的步伐,至2005年,春兰股份已先后介入摩托车、洗衣机、冰箱、汽车底盘等项目,然而,迅速的多元化扩张却衍生出了一系列问题:

体球网    1996NIANXIEBAIYIJUZIYUSHANGJIATINGJIAOCHEXIANGMUQUENABUDAO“ZHUNSHENGZHENG”;1997NIANQIDONG0.8WEIMIJICHENGDIANLUXIANGMUSHIYINBUNENGSHOUGOUDIANZIBU“908GONGCHENG”ERSHOUCUO;2000NIANYINKANDAOJISHUDESHUNXIBIANHUANERZHUDONGFANGQITOUZI6YIMEIYUANDEYEJINGXIANSHIQIXIANGMU……

体球网    2007NIANNIANBAOXIANSHI,CHUNLANGUFENSHIXIANYINGYESHOURU22.20YIYUANRENMINBI,JINGKUISUN1.98YIYUANRENMINBI,QIZHONG,KONGDIAOYEWUYINGSHOUTONGBIXIAJIANG31.52%,QIXIASHENGCHANXIAOSHOUBINGXIANGDENGCHANPINDEJIANGSUCHUNLANXIDIJIXIEYOUXIANGONGSI、SHENGCHANXIAOSHOUMOTUOCHEFADONGJIDENGCHANPINDEJIANGSUCHUNLANDONGLIZHIZAOYOUXIANGONGSIDENGSIJIAKONGGUZIGONGSIGONGSI,JINGLIRUNJUNWEIFU。

    KUOZHANGBUSHUN,KONGDIAOYEWUZHUANGKUANGYEKAISHIDIAOTOUXIANGXIA,2005NIANZHI2007NIAN,CHUNLANGUFENLIANXUSANNIANKUISUN,YU2008NIAN5YUEBEISHANGHAIZHENGQUANJIAOYISUOZANTINGSHANGSHI。

    ZHIDESIKAODESHI,2002NIAN,TAOJIANXINGHAICENGSHITUDUICHUNLANJINXINGGAIZHI,JINXINGMBOGUGAIHEQUANYUANCHIGU,DANQUEYINZHONGZHONGYUANYINTAISIFUZHONG,YIWEIYUANCHUNLANJITUANRENSHIXIANGYEMACAIJINGBIAOSHI,QIYEJIZHIJUEDINGQIYEDESHENGSI,GUGAIDESHIBAIDUOSHAOYINGXIANGLECHUNLANDESHIQI。YUZHIXINGCHENGXIANMINGDUIBIDE,ZESHIMEIDEJITUAN,CHENGGONGMBOZHIHOUFAZHANZAICITISU。

体球网    SUIRANHOULAI,STCHUNLANTONGGUOZHIRUFANGDICHANXIANGMUDENGFANGSHIBAOZHUYINGLI,DANSHIZHIJINRI,2016NIANZHONGBAOXIANSHI,CHUNLANGUFEN2016NIANSHANGBANNIANSHIXIANYINGYESHOURU1.07YIYUANRENMINBI,SHIXIANJINGLIRUN0.53YIYUANRENMINBI,QIEKONGDIAOYEWUYINGYESHOURUZHIYOU0.63YIYUANRENMINBI(QITASHOURULAIZIFANGDICHAN、YASUOJIDENGYEWU);XIANGBIZHIXIA,GELIDIANQI2016NIANSHANGBANNIANSHIXIANYINGYESHOURU491.82YIYUANRENMINBI,QIZHONGKONGDIAOYEWUYINGYESHOURU419.8YIYUANRENMINBI。

  ERSHINIANBIANHUAN,LIANGXIANGDUIBI,LINGRENGANKAI

  QIDACHANYE:DUOYUANHUADEDEYUSHI

   CHUNLANGUFENZAIKONGDIAOLINGYURIJIANSHIWEI,DUOYUANHUAKUOZHANGYEPOYOUKANKE,BUGUO,CHUNLANJITUANGUANWANGXIANSHI,JITUANMUQIANQIDACHANYEBUJUYIJINGJIBENXINGCHENG:KONGDIAO、XINNENGYUAN、JINRONGYUTOUZI、JIXIEZHIZAO、FANGDICHAN、JIUDIAN、SHANGMAO。

CHULEKONGDIAOLINGYUDECHUNLANGUFENWAI,XINNENGYUANCHANYETONGYANGSHICHUNLANJITUANZHONGDIANFAZHANDECHANYEZHIYI,ZHUDAOCHANPINBAOKUO:DONGLINIEQINGDIANCHI、DONGLILILIZIDIANCHI、RANLIAODIANCHI,YIJIDONGLIDIANYUANGUANLIXITONGZONGCHENGDENG,JIANGSUCHUNLANQINGJIENENGYUANYANJIUYUANYOUXIANGONGSIFUZONGKONGLINGGUOCENGZAIJIESHOU《DIYICAIJINGRIBAO》CAIFANGSHIBIAOSHI,CHUNLAN1997NIANJIUKAISHIZUODONGLIDIANCHI,2012NIANNIEQINGDIANCHIZAIGUONEIHUNHEDONGLIQICHESHICHANGZHONGJIZHAN70%,YIYONGYUSHUQIANLIANGHUNHEDONGLIQICHE。

在机械制造领域,春兰集团旗下产品广泛应用于家电、机械、压铸、模具、轨道交通等领域。

此外,春兰集团在酒店、房地产及商贸的投资颇有成效,旗下拥有泰州宾馆、春兰迎宾馆、春兰商务中心、星威园等诸多产业。


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